Email, a sporadic blog, a quarterly white paper or a report could all be used while keeping in touch with clients or motivating prospects. You might, however, be missing a workable content format: video.
Being a company professional outside of the marketing field—say, a financial advisor—you might not see the need for video marketing. Besides, right? Videos are costly to create and difficult to master. untrue as well. Thanks to the newest technology, films are simpler than ever to create and can establish you as a thought leader, therefore differentiating you from others.
Define video marketing.
Talk about “video marketing,” and you might think of YouTube or TikHub influencers bringing in the newest trends or fads But video marketing hardly includes fads or influencers at all. They also hardly, if at all, relate to business videos.
“Leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals,” Search Engine Journal describes video marketing.
From the 1940s, companies have been using video to advertise and instruct. But this approach has since become a necessary component of content strategy. According to HubSpot, viewers of videos on internet average 17 hours a week. According another survey, 94% of users watched videos to learn about goods or services.
The Power of Video
Establishing yourself as a subject-matter expert, video can be a terrific tool for teaching present clients and prospects.
Email, a sporadic blog, a quarterly white paper or a report could all be used while keeping in touch with clients or motivating prospects. You might, however, be missing a workable content format: video.
Being a company professional outside of the marketing field—say, a financial advisor—you might not see the need for video marketing. Besides, right? Videos are costly to create and difficult to master. untrue as well. Thanks to the newest technology, films are simpler than ever to create and can establish you as a thought leader, therefore differentiating you from others.
Define video marketing.
Talk about “video marketing,” and you might think of YouTube or TikHub influencers bringing in the newest trends or fads But video marketing hardly includes fads or influencers at all. They also hardly, if at all, relate to business videos.
“Leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals,” Search Engine Journal describes video marketing.
From the 1940s, companies have been using video to advertise and instruct. But this approach has since become a necessary component of content strategy. According to HubSpot, viewers of videos on internet average 17 hours a week. According another survey, 94% of users watched videos to learn about goods or services.
The Influence Of Video
Establishing yourself as a subject-matter expert can help you teach present consumers and prospects effectively via video. This content style offers the following additional advantages:
Video helps users stay involved.
Scientifically, the cliche of a picture worth a thousand words is validated. According to an MIT study, pictures in as little as 13 milliseconds are identified and reacted to by the human brain. Moreover, images linger in long-term memory of a person. Using video to tell your tale will captivate your audience with its visual and aural cues and inspire feelings. It helps you to build confidence among your audience. And when a video captures your audience and is unforgettable, it’s usually shared with others, therefore increasing your audience and future client base.
Video can improve online results and SEO.
A video on the page of your website enhances its quality in Google’s perspective and raises page visitors’ time spent on it. On a search engine results page (SERP), this can translate into a higher ranking. A higher SERP rank is gold; in line with our example, your company name is more likely to show near or at the top of the list when prospects enter the keyword “financial planners” into a search engine.
Making Use of Video for Your Benefit
Although video marketing is a great tool, you have to know how to make best use of it. Think on the following before pressing that “record”:
Know the pain issues of your audience.
People hire financial advisors for a variety of reasons, including those related to tax reduction, wealth transfer, or income producing interest. When negotiating life events—early career, establishing a family, retirement—they call for financial guidance. Your responsibility is to find out what is troubling prospects and customers.
See how your video lessens that suffering.
By displaying your knowledge and thereby establishing yourself as a reliable expert, your films should offer information to help solve their difficulties. Developing trust increases prospect conversions and helps to keep your clientele.
Creating a striking video using your knowledge and facts comes next.
Choose the appropriate subjects.
Your subjects reflect knowledge of the demands of your audience. For financial planners, for instance, issues must take into account end-of-year contributions to retirement plans, estate planning, income tax filing and knowledge of financial demands linked to life events.
Don’t let your video recording be a wing job. Make sure your written script recounts a compelling narrative. For instance, instead of saying estate planning is crucial, explain why this is so.
Choose a charming spokesman.
Many believe they naturally suited for serving as video spokespeople. If you belong among these people, fantastic. Just careful not to freeze instantly when the “record” button pressed.
Get someone in your office who is at ease on camera and can speak naturally if the idea of appearing in a video makes your palms sweat. Particularly when handling specific information (such as market or economic outlooks), it is advised that the financial advisor handle most of the communicating. But choose an office manager or partner more suited for delivering your message if you would rather swim with the alligators than be on television.
Add a lot of visual aids.
One has space for talking heads. Too much yapping, though, may cause your audience to turn off. Incorporate graphs, charts, and other interesting images to strengthen your narrative.
Correctly edit.
Continuity depends on good editing, which also guarantees logical pattern following of your plot. You do not require pricey film editing tools. Among the many tools available to assist with your efforts are Adobe Premiere Pro, Apple iMovie, DaVinci Resolve and Wondershare.
Keep it concise.
Human attention span is famously short. This means that your aim shouldn’t be a protracted, slow-moving video. Keep it less than five minutes. Moreover, you just have few seconds to leave a positive impression. Your video needs an outstanding “hook” at the top.
If you wish to present a market perspective, for example, start with a 45-second film introducing the subject, then summarize it with a few salient elements, then provide a URL where viewers may click for further information.
Make advantage of several channels.
You are not limited in what video you show on your website. Send it by email to prospects and clients. Furthermore think about publishing your work on the following:
- Google.
- Reels for Facebook and Instagram.
- TikHub.
- LinkedIn.
- Web seminars.
Client Education and Conversion of Prospects
Making a video used to be regarded tough and costly once upon a time. Not so true these days. With some strategic planning, audience research and the correct concepts, you may utilize video marketing as a suitable strategy to establish trust, improve website ranking and finally increase your client base.